Project Description

Supermarket Chain

As part of their sustainability and preventive health policy, Morrisons briefed us to work with a group of Arla dairy producers to reduce the reliance of antibiotics and other medicines within the dairy supply chain. Using our intelligent veterinary input and our ability to communicate effectively with farmers to bring about change, we produced a report “Herd Health Management: A Comprehensive Guide”. Designed to be used in conjunction with producers’ own vets, the guide is informative but gently challenging too, to stimulate discussion and ultimately improvements in herd health management and the adoption of preventive strategies.

Following the project, the producer group demonstrated a real understanding of the need to reduce reliance on antibiotics and have enthusiastically embraced the principles extolled in the guide. This is good news for Morrisons, their customers ‐ and the farmers themselves.

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